SO, CAN MASSAGE SAVE LIVES?
“Hell ya,” laughs local Beth Purser, who practices massage full-time out of the Best Western Plus Hotel. “Perhaps it’s more accurate to say that regular massage can certainly enhance the quality of your life, and as a result, you’ll live longer.” The benefits of massage range from mobility and circulatory improvement to the fact that people are more motivated to be active and sleep better.
“Your quality of life can go down fast if you don’t take care of the physical body … Indirectly of course, there are the benefits of looking forward to a massage like a vacation. It’s a nice feeling when I hear: ‘I’ve been looking forward to seeing you all week’ That goes a long way for mental health.”
A DECADE LONG AND GOING STRONG
Purser started out in town practicing massage with CMH. By Spring 2007, she added her own home business and worked at a few other venues to build a clientele.“When the [Best Western] hotel opened up I scored this fabulous spot.”
She is continually developing new skills, specializing in reflexology, myofascial cupping (“a popular and progressive modality I often use,”) as well as TMJ (intra-oral work).“I enjoy the endless amount of learning that comes with this career. I never want massage to feel like factory work,” she says. Today, about half of her clients either come for reflexology or add it to their massage. It targets points in the foot that directly affect different parts of the body. It’s important, she says, to look for different modalities, especially in Revelstoke. “There are a lot of therapists in town and everyone’s busy.”
THE NEXT TEN YEARS
To what does she owe her business longevity? “Patience and perseverance,” she says. “If you believe in your product and you are passionate about a service you provide, you can make it work.